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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
To achieve this animated style in
After Effects, copy is introduced
with an opacity Text Animator,
not to be confused with a simple
Opacity transformation. To further
smooth the transiton, the Offset
property should be -100% at
the Start and 100% and the End.
Use the Ramp Up shape of the
animator.
Text may be colored or animated
differently to add emphasis to
individual words. A simple color
change to SCRI Cerulean or SCRI
Yellow (depending on background)
can pull in the viewer's eye. If
further emphasis is needed, text
may increase in scale and/or
weight while it's being animated in
- see examples at right.
Text Animation
Video
6.1
Light Background
Dark Background
