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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Gotham Bold and Gotham Book is
most commonly used in video and
motion for high contrast.
As a general rule, copy size should
use 48 pt. for horizontal content
and 55 pt. for vertical content. If
there are more than three lines of
text, copy size may be reduced until
no more than eight words are on a
line.
Use white or SCRI Blue text, chosen
based on background contrast.
See page 78, "Text Animation", for
occasions when text is set in SCRI
Cerulean or SCRI Yellow to add
emphasis.
Typography
Note: Gotham is available from
Adobe Fonts or for purchase
through typography.com.
Video
6.1
Horizontal Orientation
Vertical Orientation
