23
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Typography
2.2
Keep type styles (bold, italic,
underline, font weight, etc.) to
a minimum when emphasizing
words in messaging.
When combining styles of type
focus on one attribute to create
contrast and be cautious not to
overuse it.
Hierarchy: Style
Combinations
Title Big
Subtitle
Title Big
Subtitle
Scale (Same weight/color)
Title
Subtitle
Weight (Same scale/color)
Title
Subtitle
Title
Subtitle
Color (Same scale/weight)
For titles & subtitles choose one attribute (weight, color, or
scale) to differentiate between the two.
This is a messaging example
without belt and suspenders.
This is a messaging example
with BELT and SUSPENDERS.
Bold Headline with Accent Word
The physical changes most cancer patients experience can
have an impact on their body image and mental health. A
recent survey by Texas Oncology polled 150 current...
Bold Headline with Accent Word
Bold Headline with ACCENT Word
The physical changes most cancer patients experience can
have an impact on their body image and mental health. A
recent survey by Texas Oncology polled 150 current...
The term "belt and suspenders" refers to using multiple
styles to do the same thing in typography, this should be
avoided if possible.
Examples
