SCRI

22 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents Typography 2.2 A thoughtful approach to type sizes will enhance the clarity and impact of our communication. By using contrast in type sizes, we guide the reader's attention, ensuring that key messages stand out while supporting information is easily digestible. This not only improves readability but also strengthens the overall design. Hierarchy: Type Size Cancer, Body Image, and Mental Health The physical changes most cancer patients experience can have an impact on their body image and mental health. A recent survey by Texas Oncology polled 150 current and former cancer patients across the southwestern U.S. to better understand the impact cancer has on self- perception, body image, and mental and emotional health. Cancer, Body Image, and Mental Health What Patients are Telling Us Body Copy Subhead/Subtitle (1.3X Body Copy) Headline/Title 2 (2X Body Copy) Headline/Title 1 (3X Body Copy) Subheads can either be the same size as headlines or in smaller scale (see following page). When the scale is smaller make the subhead 1.3 times larger than the body copy. Use body copy as the basis for the proportion of all other text on the page. The Web Content Accessibility Guidelines (WCAG) suggests a minimum of 12 pt. for regular body text to ensure legibility. Ensure that there is a clear distinction from title and body copy by making the titles at least 2 times larger. When creating larger headlines remain intentional and scale proportionately. 18 pt. 23.4 pt. 36 pt. 54 pt. Note: Adapt type sizes to fit your layout, but maintain a clear size hierarchy. Examples

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