Issue link: https://uberflip.scri.com/i/1528368
24 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents 30+ Years of Cancer Research 30+ years of cancer research 30+ YEARS OF CANCER RESEARCH When writing headlines use title case: Typography 2.2 Choosing the right text case and text alignment can transform how your message is perceived and understood. Different capitalization approaches—from sentence case to title case—can convey specific tones and meanings. Proper text alignment can enhance readability. Text Case & Alignment For long text use left-aligned copy. Center-aligned copy can be used for short text such as captions or subheads, but is difficult for sustained reading in paragraphs. Avoid right-aligned copy. Our tagline is always written in sentence case: Today's clinical trials. Tomorrow's therapies. Today's Clinical Trials. Tomorrow's Therapies. TODAY'S CLINICAL TRIALS. TOMORROW'S THERAPIES. In text SCRI is always capitalized without periods in the acronym. This applies to the website domain as well. ...visit SCRI.com to learn more about SCRI's offerings. ...visit scri.com to learn more about S.C.R.I.'s offerings. Left-Aligned People who face cancer are at the heart of every decision we make. SCRI is transforming cancer care around the world by collaborating with scientific partners, physicians, and patients to advance cutting- edge research. Mission Statement 30+ Years of Cancer Research Globally-recognized, locally-trusted physicians. Left-Aligned People who face cancer are at the heart of every decision we make. SCRI is transforming cancer care around the world by collaborating with scientific partners, physicians, and patients to advance cutting- edge research. Center-Aligned Mission Statement 30+ Years of Cancer Research Globally-recognized, locally-trusted physicians. Center-Aligned People who face cancer are at the heart of every decision we make. SCRI is transforming cancer care around the world by collaborating with scientific partners, physicians, and patients to advance cutting- edge research. Right-Aligned Mission Statement 30+ Years of Cancer Research Globally-recognized, locally-trusted physicians. Right-Aligned