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CONFIDENTIAL – Contains proprietary information.
Not intended for external distribution.
Why Does LinkedIn Consistency Matter?
• LinkedIn is a preeminent channel for thought leadership
and a critical part of SCRI's online presence. It enables our
leaders and team to share expertise, build credibility, and drive
meaningful conversations in the oncology research community.
• Consistency in brand voice across our LinkedIn presence
builds trust with our network, reinforces our mission of
patient access and research excellence, and ensures that
every post reflects the values and expertise that define
Sarah Cannon Research Institute.
• Our leaders' LinkedIn presence sets the tone for the
organization. When leadership demonstrates authentic,
mission-focused communication aligned with SCRI's voice and
values, it models excellence for the entire team and
strengthens how the institute is perceived by patients,
collaborators, and the broader oncology community.
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*These are great
examples of profiles
who reinforce SCRI's
brand and voice*
