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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
While motion may incorporate the
same Beam transition as video,
the emphasis on the brand shapes
may allow for other types of
transitions as well.
Common transitions include the
entire background moving as one
giant Beam, or having shapes on
the screen enlarge or shrink to
move to the next scene.
The most important consideration
is continuity. Graphics should flow
seamlessly from one scene to the
next so as not to interrupt the
story being told.
Additional Transitions
Motion
6.2
Big Beam | Entire background moves right
Growing Object | Object from current scene becomes background
