89
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Text used in motion graphics largely
follows the same rules outlined for
text in video, with some additional
considerations.
Ideally, text should be integrated
into the motion of the graphics.
This approach creates a stronger
connection between the visual
elements and the messaging, making
the composition more dynamic and
helping emphasize key words. It also
enhances the overall storytelling.
Avoid placing text at the bottom of
the screen, as it may be covered by
captions or video progress bar..
In motion graphics, where text may
take up a larger amount of space
than video, text size should generally
be 48 pt. for horizontal and 55 pt.
for vertical orientations. Text size
may be adjusted for emphasis or to
benefit storytelling.
Text Animation
Motion
6.2
Text revealed by graphics, centered on screen
Text incorporated into graphics, centered on screen
