Issue link: https://uberflip.scri.com/i/1528368
72 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents 5.1 Social Media Social media platforms offer their own distinct forms of communication for brands. We use that distinction to align with a strategic purpose: to inspire, to engage, or to inform. The goal is to maintain our identity while adapting content to each platform's specific strengths and audience expectations. SCRI Channels Inspire Engage Inform Sarah Cannon Research Institute LinkedIn YouTube X and Bluesky Instagram Facebook • Sharing research publications and scientific achievements • Recruiting top talent • Connecting with medical professionals, researchers, and institutional partners • Thought leadership content • Detailed, long-form scientific updates • Professional credibility and industry networking Professional networking @SarahCannonDocs • Breaking news and research announcements • Quick updates on clinical trials • Trending health topics • Engaging with scientific community • Rapid dissemination of short, impactful information • Live event coverage (conferences, symposiums) Real-time, concise communication @sarahcannoncancer • Patient and survivor stories • Humanizing research through personal narratives • Infographics about cancer awareness • Behind-the-scenes laboratory insights • Reaching younger demographics • Emotional connection and hope-based content Visual storytelling Sarah Cannon Research Institute • Community building • Support group connections • Longer-form patient stories • Event promotion • Sharing comprehensive patient resources • Detailed educational content Broad demographic community reach @SarahCannon ResearchInstitute • In-depth research explanations • Patient testimonial videos • Researcher interview series • Educational webinars • Complex scientific concepts visualized • Long-form content exploration Video with search functionality Handle Platform Value Suggested Uses