52
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Photography
2.7
Lifestyle content must prioritize
emotional authenticity and
narrative depth. Images should
avoid artificial staging, instead
capturing genuine, unfiltered
moments that reveal the human
experience. The photography must
reflect the diversity of our patient
and professional communities.
Whether sourced from
professional photographers or
stock libraries, images must
harmonize with our brand's visual
language. Thoughtful selection
of colors, clothing, and settings
ensures a cohesive narrative.
Lifestyle
Note: Stock photography library
available on Brand on Demand.
Contact the Marketing team for new
stock photography requests.
