51
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
2.6
Guardrails
Beam &
Pattern
Avoid placing full patterns behind graphics that are
already visually complex. Use patterns and Beam
elements sparingly to create accents and add a
sense of movement.
Avoid using the SCRI pattern and Accelero pattern
in the same asset.
Patients participating
in treatment trials
each year
3,100+
Today's clinical trials.
Tomorrow's therapies.
Today's
clinical trials.
Tomorrow's
therapies.
Today's clinical trials.
Tomorrow's therapies.
Use only Mint or White for patterns; avoid
incorporating any other colors.
When pairing photography with the Beam and/or
pattern, restraint is key. Let the image and message
lead, while the Beam and pattern provide quiet,
supportive structure.
Avoid overlapping the pattern with the Beam.
