SCRI

25 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents Color 2.3 Core Color Family Mint to Cerulean Mint to Teal Mint to Yellow Yellow to Orange Gradients These colors are used in our design elements for most communications, internal and external. A ratio of 1/3 color to 2/3 white space/negative space is suggested to achieve an approachable, clear, and bold look as appropriate to our brand. SCRI Gray is the preferred color for body copy. On light backgrounds, SCRI Navy should be used for copy to pass ADA contrast standards. SCRI Navy is to be used sparingly and minimally only in body copy. Neutral SCRI Mint Pantone: 317 C RGB: 175, 223, 225 CMYK: 30, 0, 12, 0 HEX: AFDFE1 Mason Marketing Group Mint CMYK: 29, 0, 12, 0 SCRI Yellow Pantone: 604 C RGB: 234, 217, 34 CMYK: 11, 7, 97, 0 HEX: EAD922 Mason Marketing Group Yellow CMYK: 2, 4 83, 0 Secondary SCRI Navy - Body Copy Only Pantone: 289 C RGB: 12, 35, 63 CMYK: 98, 84, 46, 51 HEX: 0C233F Mason Marketing Group Navy CMYK: 98, 83, 45, 50 SCRI Gray Pantone: 2138 C RGB: 99, 117, 146 CMYK: 67, 50, 28, 4 HEX: 637592 Mason Marketing Group Gray CMYK: 58, 41, 24, 13 SCRI Pale Mint Pantone: 317 C (30% Tint) RGB: 232, 247, 247 CMYK: 7, 0, 3, 0 HEX: E8F7F7 Mason Marketing Group Pale Mint CMYK: 4, 0, 2, 0 Note: Gradients are reserved for the Marketing team. Mason Marketing Group (MMG) CMYK values are reserved only for the purpose of assets being printed with MMG. They should not be used with any other printer. SCRI Cerulean Pantone: 2394 C RGB: 0, 137, 202 CMYK: 100, 30, 3, 0 HEX: 0089CA Mason Marketing Group Cerulean CMYK: 93, 10, 2, 0 White RGB: 255, 255, 255 HEX: FFFFFF SCRI Blue Pantone: 7685 C RGB: 41, 86, 152 CMYK: 92, 73, 11, 1 HEX: 295698 Mason Marketing Group Blue CMYK: 85, 70, 7, 2 Primary

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