21
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Typography
For desktop applications, Arial is
the preferred font. This font should
be used in email communications,
PowerPoint presentations, Word
documents, etc. Both Gotham
and Elizeth are reserved for the
Marketing team.
Arial
Arial Bold
2.2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,&?!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,&?!
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,&?!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,&?!
Arial Bold is the primary font
for desktop applications.
Use it most frequently at
large scale for headlines and
subheads as well as creating
emphasis within copy.
Arial Regular is our
supporting font. Use it at
large and small scales in
headlines, subheads, and
body copy.
