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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Motion
6.2
The Beam is the core element that
shapes the SCRI visual language,
and should be utilized often in
motion graphics.
The Beam symbolizes forward
progress and is shown through
its movement across the screen.
It must always move left to right
or bottom to top. This allows the
Beam to communicate of sense of
advancement.
There are exceptions in certain
applications where the Beam
may move right to left or top to
bottom—such as when it replaces
an object or represents a different
abstract idea. These exceptions
apply only when the Beam
remains within the frame.
The Beam
Representational Treatment | May move right to left
Describing a Concept | May move right to left, enters the screen but does not exit
Transitional Treatment | Must move left to right as it crosses the entire screen
