48
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
2.6
Beam &
Pattern
Before determining when to
use the Beam and patterns,
it's important to first revisit
the brand elements and clarify
their objectives.
The Beam is a bold, signature
element that signals momentum and
forward movement. It creates instant
recognition and infuses SCRI's brand
with energy.
Patterns add subtle depth and
texture as a background or overlay. It
keeps the brand clean and light while
introducing an innovative, forward-
thinking feel.
When combined, the Beam and
patterns create a lively interplay of
motion and texture. Careful balance
ensures these elements enhance
the design without competing for
attention.
In some situations, either the Beam
or patterns can be used on its own,
and they are often interchangeable
depending on the context and desired
effect.
The Beam
Pattern
Beam & Pattern
Full pattern
Patients participating
in treatment trials
each year
3,100+
40% Mint
0.75pt stroke
2 patterns stacked
4"x6" document size
40% Mint + Beam
0.75pt stroke
2 patterns stacked
4"x6" document size
Today's clinical trials.
Tomorrow's therapies.
Today's clinical trials.
Tomorrow's therapies.
