49
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
2.6
Deciding when to use the Beam
and when to incorporate patterns
isn't linear. Messaging and brand
exposure strongly influence how
and when each brand element
achieves its intended purpose.
This scatter plot serves as a general
guide for element usage, but it may
not always apply in every situation.
Moving along the diagonal dotted
line from 'Use Beam Only' to 'Beam
+ Patterns or Pattern Only' shows
the increasing presence of patterns
in each asset. The closer an asset is
to 'Beam + Patterns or Pattern Only,'
the more prominently patterns
appear in its design.
Use
Beam
Only
Use Beam
+ Patterns
OR
Pattern
Only
"External"
New patient/partner
Occasional touchpoint
"Internal"
Brand conscious
Frequent touchpoint
Multi purpose content
Varied visual requirements
Size flexibility
Single purpose content
Least visual requirements
Size constraints
EXPOSURE EXPOSURE
MESSAGING
MESSAGING
Unfamiliar Familiar
Complex
Simple
Stationery eHeader
Fact
Sheet
Business
Cards
Digital
Billboard
Social
Media
Tradeshow
Booth
Branded
Trainings
Annual
Report
Environmental
Graphics
Brochure
Infographic
PowerPoint
Website
Animation
Element Usage Guide
Beam &
Pattern
