94
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
When selecting background music
for video or motion graphics,
choose an instrumental track
that feels optimistic, but not
overly excited. The music should
provide an uplifting atmosphere
without being distracting. Avoid
soundtracks with vocalizations.
When sourcing someone to do
voice over, a more feminine voice is
preferred. Tone should be confident,
positive, and warm.
Music Tone
Audio should have the following characteristics:
Viewers should feel hopeful and supported.
Audio should create a sense of authenticity and trustworthiness.
Sound should feel aligned with the visual content.
Audio should provide a sense of certainty and security.
Voice Over
Note: Audio is sourced from
PremiumBeat. Content the Marketing
team for procurement requests.
Motion
Encouraging
Sincere
Immersive
Assured
6.2
