09
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
1.5
Brand
Structure
Our organization is comprised of
teams who serve both the entire
organization as well as our two
distinct lines of business.
While each group falls under
SCRI's primary brand, at times,
there are business cases for
needing a distinct identity.
Complimentary, yet unique color
palettes and brand assets are
assigned to each group to provide
visual distinction externally.
The SMO supports SCRI's strategic
research sites conducting clinical
trials in the community.
The CRO focuses on clinical
development services and
trial management services for
sponsors.
Enabling teams include all other
various, internal departments that
serve the organization, including
IT, Marketing, Human Resources,
Strategy & Execution, and so
many more.
Development
Innovations
(CRO)
Corporate Enabling
Teams
Site Management
Organization
(SMO)
