07
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
1.3
Brand
Personality
Our visual identity is rooted
in our brand personality,
which is composed of a set
of characteristics. These traits
inform the tone of our brand,
and how it behaves in practice.
Progressive
We have a singular focus—advance therapies for patients—
and it is our goal to provide clinical trial access for every
cancer patient in every community.
Authentic
Patients are at the center of every research and care
decision we make.
Nimble
Our collaboration with scientific partners, physicians, and
patients helps us advance research and deliver the latest
therapies to patients in the communites where they live.
Passionate
Our everyday work is motivated by people who face cancer
and we are committed to their care.
Cutting-Edge
Each cancer is unique. We're doing the research to better
tailor therapies to transform cancer care.
