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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Patterns
2.5
Circles are filled using one of the
color family palettes to create
subtle movement and add depth
throughout the whole pattern.
Arrange colors from left to right in
a light-to-dark sequence to create
a deconstructed gradient effect.
The color of filled circles should
harmonize with the overall color
scheme used in the application.
When only a few filled circles are
present, it's not necessary to begin
with the lightest shade, but the
sequence should still follow the
established flow. These circles can
also be customized to represent
specific business lines.
Fill no more than five circles in
total. To maintain visual balance,
avoid clustering filled circles
together—distribute them across
the entire pattern.
Filled Circle Style
Color Families Flow Order
Core Color Family 1
Pale Mint, Mint, Mint to Yellow, Yellow, Cerulean
Core Color Family 2
Pale Mint, Mint, Mint to Cerulean, Cerulean, Blue
SMO Color Family
Pale Mint, Mint, Mint to Teal, Teal, Blue
CRO Color Family
Yellow, Yellow to Orange, Orange, Cerulean, Blue
Dark
Light to
