30
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Color
2.3
Gradients
Our gradients are a key element to
our brand. They provide movement
and softness against our solid,
bold colors, and represent our
nimbleness with our collaborators.
Practically, they help identify our
lines of business.
We implement this concept
by using gradients within the
container of the Beam and as
supporting pops of color to
solid colors.
Note: Gradients are reserved for the
Marketing team.
Mint to Cerulean
Core Color Family
Yellow to Mint
Core Color Family
Mint to Teal
SMO Family
Yellow to Orange
CRO Family
Dark
Light to
