When used in text Accelero™ should be
spelled in title case without the use of
the tenuto symbol, which is reserved
specifically for the logo.
18
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Logo
2.1
Accelero™
Accelero, our accelerated
operations model, maximizes all
parts of SCRI to accelerate drug
development and optimize clinical
trial delivery.
Coordinated through our CRO,
SCRI Development Innovations,
Accelero enhances connectivity to
SCRI research sites, which in turn
maximizes site contributions,
optimizes site activation timelines,
and synchronizes end-to-end
clinical research management.
Note: Use of the tenuto symbol is
only to be shown in the logo but
never in text.
Contact the Marketing team to
obtain Accelero's Mini Guidelines for
additional branding details.
Text Example
Inspired by music, this name
and logo was designed to
embody forward movement
and continued efficiencies
over time. This is visually
represented in the sound of
the long "o" and a tenuto
(musical notation bar above)
meaning to hold or sustain a
note for the full duration or
slightly longer.
The mark consists of the
blue word "Accelero" in a
stylized font with a blue
tenuto over the letter "o".
