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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
7.1
Signage Logos
Depending on material
requirements and legibility,
modified versions of the network
logo are used in some instances
of signage.
When sizing your logo for signs,
pay special attention to the text
'Sarah Cannon Research Institute'.
The smallest parts of these letters
need to be at least 1/4" thick. Use
this measurement to guide your
logo selection at eye level.
Note: Signage requirements will
vary across facilities. All SCRI
signage designs must be approved
by Marketing prior to production/
installation to confirm brand
consistency and ensure best practices
for the patient and visitor experience.
Eye Level
Use the standard network logo for signage at
eye level (10ft and below). The smallest parts
of the letters must be at least 1/4" thick.
Stacked Logo - Special Use Only
For rare situations when the standard lock-up
is too long for spaces such as columns.
Use must be approved by Marketing.
Signage Logo
Use on signage above eye level (10ft and
above) and on smaller signs whenever the
standard network logo letters are too thin (less
than 1/4").
For signage logo use only. The interior
signage logo was created to ensure proper
fabrication and should only be used for its
intended purpose.
