57
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Iconography
2.8
Some things to consider when using icons:
Just right
Too large
Icons & Text
Icons are visual shorthand that communicate quickly, and they do not need
to shout to be heard. Treat them as partners to your text—neither dominating
nor diminutive, but working together to amplify the message.
Just right
Text
Title
Too small
Text
Title
Too large
Text
Title
Do not put icon in the outline of a circle or shape that may be mistaken for a
part of the icon
Do not use gradients
in the stroke
Do not use icon
on busy background
Do not use more than
one color in an icon
Use icon only on
neutral colors
