Issue link: https://uberflip.scri.com/i/1528368
55 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents Photography 2.7 This photography checklist is a quick reference to help you create consistent, effective images when planning and leading a photoshoot, or selecting photos from stock libraries. Checklist • Avoid overly posed or corporate-feeling compositions. Create or select images that feel both natural and professional. • Represent our wide, diverse community showing our global reach. Feature people across a range of ages, abilities, body types, genders, races, ethnicities, industries, and nationalities. • Choose clean, uncluttered backgrounds that enhance the subject. Avoid regional signifiers (ie. palm trees, cultural landmarks/architecture, etc.) unless for a designated purpose. • Avoid showing other brand logos unless approved or relevant for the image, such as for a partnership or integration. • Create or select images with a clear focal point to simplify cropping and graphic overlays. • Maintain an authentic look by avoiding exaggerated effects like lens flares or harsh lighting. • Make sure colors, props, and backgrounds align with the brand's visual identity. • Confirm all necessary model or property release forms are signed, and/or all stock photo licenses are properly purchased. When planning a shoot or searching for a collection of stock imagery, consider the purpose of the images and the story they need to tell. You can use these themes to help create images that tell a meaningful, aligned story. • You are not alone. This theme focuses on connection, support, and the sense of community that surrounds individuals affected by cancer. It should emphasize relationships, teamwork, and the emotional bonds between people. • Life does not stop after diagnosis/treatment. This theme is about resilience, continuation, and the ability to live a full, vibrant life despite or beyond a diagnosis. It should celebrate activity, growth, and personal stories of perseverance. • Working to find the cure. This theme emphasizes dedication, progress, and innovation in the fight against cancer. It should focus on the efforts of researchers, medical professionals, and the advancements in science and technology that bring hope for a cure. Themes Photography Guidelines