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SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
Patterns
2.5
The SCRI Accelero Pattern is a dynamic
visual expression of speed and musical
rhythm. Designed to provide a sense
of forward momentum, this horizontal
arrangement offers a distinct contrast
to the primary SCRI pattern.
This composition utilizes tenuto-
inspired shapes of varying lengths
to create a rhythmic, staff-like
structure. The design balances
outlined strokes for visual lightness
with purposeful color fills and
flipped motifs that reference SCRI's
chromosome-inspired heritage and
fluid movement.
Pattern Anatomy
SCRI Accelero Pattern
Stacking the chain of
tenutos with spacing
in between creates
lines that resemble a
musical staff.
A horizontal pattern
to differenitates
from SCRI's vertical
pattern.
Note: Patterns are reserved for the
Marketing team. Contact the team to
obtain Accelero's Mini Guidelines for
full pattern details.
Tenutos flipped to call back
to SCRI's chromosome
inspired pattern.
Base Pattern
A few small shapes, called
tenutos, can be filled
throughout the pattern to
show movement.
Suggesting both speed and musical
rhythm, three varied lengths are
placed in visual synchronicity.
Outlined pattern gives
visual lightness.
