36
SCRI
Brand Identity
Guidelines 3.0
2026
Table of Contents
The Beam
2.4
Overlapping is used to show
movement. It also helps integrate
additional colors for visual
interest/identify use cases.
Follow the half circle increments
for proper spacing. Make sure
there is a full circle's worth
shown of the underlaying Beam.
Use white to create space for
content and invert the flow of
the Beam.
Overlapping the Beam
Full Circle's Width
Invert the
Beam to
create flow.
Even when adjacent Beams
share the same color, the
underlying structure stays the
same: three horizontal rows,
each its own Beam.
Never interpret the
overlapping area as a single
block or fused shape.
