Issue link: https://uberflip.scri.com/i/1528368
27 SCRI Brand Identity Guidelines 3.0 2026 Table of Contents Color 2.3 The way that color is used can make the SCRI brand as instantly recognizable as the actual colors themselves. As shown in the suggested combinations and ratios to the right, lean heavily on white and SCRI Blue to carry a clear, bold brand style, and add additional solids and gradients as pops of color. See chapter, "Brand in Use", on page 44 for examples. Dial up or down the ratios depending on its use case. An informational piece will use fewer colors and a smaller ratio of them where as an advertisement will use more colors and a larger ratio. Combinations & Ratios Print (patient focused-informational) Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) advertisement (subtle Print collateral (patient focused-informational) (internal Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) External advertisement (subtle full brand) Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) Print collateral (patient focused-informational) Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) External advertisement (subtle full brand) Print collateral (patient focused-informational) Stationery - gradients (internal use - statement piece) Stationery - sans gradients (internal use - statement piece) Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) External advertisement (subtle full brand) Print collateral (patient focused-informational) Stationery - gradients (internal use - statement piece) Stationery - sans gradients (internal use - statement piece) Screensaver focused) Splash Pages (internal use) External advertisement Business Line Applications Primary Business Line Applications SMO Business Line Applications CRO Business Line Applications (data heavy) Primary Business Line Applications (data heavy) SMO Business Line Applications (data heavy) CRO Business Line Applications Primary Business Line Applications SMO Business Line Applications CRO Business Line Applications (data heavy) Primary Business Line Applications (data heavy) SMO Business Line Applications (data heavy) CRO Business Line Applications Primary Business Line Applications SMO Business Line Applications CRO Business Line Applications (data heavy) Primary Business Line Applications (data heavy) SMO Business Line Applications (data heavy) CRO Print collateral (patient focused-informational) Stationery - gradients (internal use - statement piece) Stationery - sans gradients (internal use - statement piece) Screensaver (patient focused) External advertisement (rep full brand) Social Media (physician focused) Informational Splash Pages (internal use) External advertisement (subtle full brand) Print collateral (patient focused-informational) Stationery - gradients (internal use - statement piece) Stationery - sans gradients (internal use - statement piece) Screensaver (patient focused) Informational Splash Pages (internal use) External advertisement Representing the full brand Stationery with gradients Data heavy collateral (Network) Subtle full brand Stationery without gradients Data heavy collateral (SMO) Full screen Social media physican focused Data heavy collateral (CRO) Print collateral Informational splash pages