Table of
Contents
1. Introduction
1.1 Tagline
1.2 Mission Statement
1.3 Brand Personality
1.4 Brand of Families
1.5 Brand Structure
2. Visual Identity
2.1 Logo
2.2 Typography
2.3 Color
2.4 The Beam
2.5 Patterns
2.6 Beam & Pattern
2.7 Photography
2.8 Iconography
04
05
06
07
08
09
10
11
19
25
32
39
48
52
56
3. Brand in Use
4. PowerPoint
5. Social Media
6. Video & Motion
6.1 Video
6.2 Motion
7. Signage
7.1 Signage Logos
7.2 Interior Signage
7.3 Exterior Signage
8. References
58
67
71
74
75
85
96
97
98
100
104
